PayPal Shopping Connected and seamless shopping experience PayPal Shopping is a platform that connects merchants and consumers. It allows consumers to easily save and track their shopping progress. For merchants, it helps drive sales with targeted marketing campaigns that leverage PayPal’s network.

THE CONSUMER PROBLEM

When you think of PayPal, you probably think checkout. We wanted to be more than that. When researching consumer shopping journeys, we found areas of opportunity where PayPal could add value before checkout. We decided to focus on the discovery and research phases of shopping.

THE HYPOTHESIS

Having a connected shopping platform can help consumers get the best deals and find the right product at the right time.

FOR THE CONSUMER

We wanted a continuous experience that was smart about your shopping habits. It would allow you to easily save items for later, get recommendations, see relevant deals and receive Store Cash from merchants. Store Cash offers are automatically applied if you check out with PayPal so no more copying and pasting discount codes.
Overview
JCPenney
Puma
Macy's
Nordstrom Rack
Adidas

SHOPPING CONTINUED

One concept we explored was having a shopping assistant that would be omnipresent as you shopped and browsed your favorite merchants. The assistant would show you your Store Cash balance, exclusive deals and recommendations. On PayPal, you would be able to see your Store Cash balance for each merchant and items that you have saved.
Consumer experiences on mobile web and native app

THE MERCHANT PROBLEM

As a two-sided network, PayPal caters to both merchants and consumers. Through countless interviews and connecting with small business merchants, we found that increasing conversions was their main challenge. However, being able to know and identify who their customers were without the traditional methods of an email list was also extremely important.

THE HYPOTHESIS

Using PayPal’s network of 300+ million customers, we can help merchants identify their shoppers and increase conversions through Store Cash campaigns.

FOR THE MERCHANT

We started by helping merchants identify shoppers that have left their site without making a purchase. Through a simple and frictionless campaign setup, we enabled merchants to create a targeted campaign that offered Store Cash to those abandoned shoppers. From there, we built a platform that allowed merchants to track their campaign performance and get actionable insights to grow their business.
Merchant campaign dashboard and campaign setup

CELEBRATE!

It was important to celebrate merchant wins and be a partner to them as they grow their business. We gave them visibility into their campaign performance and added a touch of delight as well as guidance as they reached their goals.