CHALLENGESThe biggest challenge in this project was brainstorming ideas and research. Studies have shown that people are bad at predicting future behaviours and/or preferences so asking them directly was not an option. However, experimenting with exercises like 30 Circles, Mind-mapping and Crazy Eights was very helpful. I found the first few times were surprisingly difficult and I tended to overthink my sketches but after more tries, I started to get the purpose of the exercise. In the future, I would love to learn more ideating techniques and being able to brainstorm within a team. The second challenge was ensuring that the feature embeds well within the current Spotify app and was consistent in branding. Spotify has a distinct and existing brand so it was important to become familiar with their guidelines and patterns. For example, I noticed that Spotify has a fairly minimalist UI design and there isn’t a heavy usage of icons so that was something I kept in mind while designing. This was a great project to learn about ideation and how challenging innovation can be especially in short sprints. It takes a lot of brainstorming and creative thinking. I also learned about following and integrating with an existing brand and app. This meant making sure everything fit smoothly within the app, not only the UI but also the Information Architecture.